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Field notes from the harbor

Short essays for people who instrument apps and then have to explain the charts.

Code on a monitor reflecting in glasses
Instrumentation

Stop naming events after buttons

Why verb-first event names survive redesigns better than UI labels copied from Figma.

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Smartphone with colorful charts on screen
Activation

The empty-state fork most teams skip

How first-session silence hides inside “successful” install cohorts.

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Colleagues reviewing a document together
Rituals

Running a 45-minute funnel critique

A facilitation script borrowed from Funnel Signal Lab’s Harbor Review week.

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Laptop on a wooden desk near a window
Markets

Localization tax on Thai onboarding

What bilingual permission copy does to Mobile App Funnel Analytics in Thailand.

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