Stop naming events after buttons
When a designer renames “Continue” to “See plans,” teams that mirrored the label in analytics inherit a broken history. Intent-first names keep Mobile App Funnel Analytics readable across redesigns.
Prefer verbs that describe the job: plan_viewed, kyc_started, paywall_dismissed. Attach UI copy as a property if you must, but keep the event stable.
A quick audit
Export your top twenty events. Highlight any that contain colors, component names, or exact microcopy. Those are redesign landmines. Funnel Signal Lab spends an entire week on this inventory because renaming later is political.
Pair with owners
Every durable event needs a human owner who can approve property changes. Without that, Mobile App Funnel Analytics becomes a museum of abandoned experiments.