Running a 45-minute funnel critique

Harbor Review week inside Funnel Signal Lab compresses a messy analytics meeting into a timed critique. Here is the public version of that script.

Team discussing plans around a table

Minute plan

  1. 0–5: Read the funnel sketch aloud — no slides.
  2. 5–20: Probe one fork only. Ban side quests.
  3. 20–35: Decide what to measure next versus what to fix in product.
  4. 35–45: Assign owners and a visible due date.

If someone opens a raw SQL editor mid-meeting, pause. Mobile App Funnel Analytics critiques need shared language first; warehouse details belong in a follow-up with data engineering.

Join a lab that practices this live