Localization tax on Thai onboarding
Apps shipping in Thailand often toggle language mid-funnel. If your events ignore locale, Mobile App Funnel Analytics will blend two different stories into one misleading curve.
Capture locale as a property on activation events, and treat permission copy changes as release notes for analytics — not just design. Codeharborbase cohorts in Bangkok routinely find drop-offs that only appear in one language path.
Practical check
Compare first-session completion for Thai-primary versus English-primary users before you celebrate a national average. Averages hide the tax.