Week 1 — Signal inventory
Audit existing events, ghost metrics, and screens that never fire. Deliverable: annotated funnel sketch.
Funnel Signal Lab
A six-week flagship for product, growth, and analytics partners who need a shared reading of Mobile App Funnel Analytics — without turning every meeting into a tool debate.
What you will practice
- Draft event dictionaries that survive redesigns and localization.
- Separate install quality from activation quality with cohort sketches.
- Run a 45-minute funnel critique that ends with owners and due dates.
- Spot when dashboards hide paywall friction behind vanity charts.
Modules
Week 2 — Naming & ownership
Agree on verbs, properties, and who can rename what. Includes a Thailand-market localization appendix.
Week 3 — Activation narratives
Map first-session forks and empty states. Critique recordings with a shared scorecard.
Week 4 — Retention folds
Build week-one and week-four cohort stories that product and marketing can defend together.
Week 5 — Monetization friction
Instrument paywalls and upgrade prompts without burying refusal rates.
Week 6 — Harbor review
Present a living funnel brief; receive faculty and peer critique; lock next experiments.
Learner notes
“Week 3’s activation narrative exercise exposed a permission prompt we had never tracked. The reservation: homework volume is real if your day job is already full.”
Short and direct from a client in logistics: “Finally a shared vocabulary for drop-offs.”
FAQ
Do I need a specific analytics vendor?
No. Examples reference common mobile stacks, but the lab stays tool-agnostic so your warehouse or product analytics suite can stay put.
Is there a real limitation we should know?
Yes. Funnel Signal Lab does not teach raw SQL warehouse modeling end-to-end. Teams that need deep dbt pipelines should pair this course with their data engineering partners.
Can my whole squad join?
Yes. Private cohorts are available; see Harbor Command on the pricing page for team seating guidance.
Where are sessions hosted?
Live online with optional Bangkok meetups when a cohort has enough local learners.