Signal roll call
Every owner reads one event definition aloud. Ambiguous verbs get rewritten before the next sprint.
Mobile App Funnel Analytics, practiced out loud
Funnel Labs is our thematic studio track — short rituals you can steal for Monday standups and longer critique rooms that mirror the Funnel Signal Lab.
What Labs covers
We treat Mobile App Funnel Analytics as a sequence of conversations: which screens earn a name, which failures deserve an event, and which charts should never enter an exec deck.
- Fifteen-minute “fork finding” drills for new releases
- Scorecards that separate install quality from activation quality
- Facilitation scripts for mixed product–growth rooms
- Thailand-market examples on multilingual onboarding friction
Labs is not a vendor certification. Bring your stack; leave with sharper questions.
Three rituals we teach first
Use them before you buy another dashboard seat.
Drop-off postcard
Sketch a single fork on paper, photograph it, and attach the photo to the ticket that will fix it.
Harbor minute
End reviews with sixty seconds of “what we will not measure yet” — protecting focus.
Continue into a full course
Most Labs visitors enroll in Funnel Signal Lab or book a private Harbor Command room.